What is The Cloud Skimmer?
The Cloud Skimmer is an Austin-based licensee for Social5, a company providing social media marketing services designed specifically for small-to-medium-sized marketing teams and businesses.
How often do you post content on the various social media channels?
Each social channel has a slightly different posting rhythm, based on the “culture” of its audience. We typically post 3-5 times a week on Facebook, LinkedIn and Google+. Twitter requires a more frequent rhythm of 5-7 times a week. And Pinterest is an animal of its own with 15 pins per month.
How does the content creation and delivery process work?
Content and distribution are the two defining characteristics of our business. We have assembled an international network of journalists and social media marketing experts who produce thousands of pieces of content each month. This content is loaded into a proprietary distribution engine that deploys the content to a customer's social channels, tailoring each post to the channel's specific design specifications.
What is the content delivery mechanism?
Social5 operates on a proprietary distribution platform known as the S5CDS that allows for scaled distribution of content on the one hand, and customer-specific customization based on geography, language and content preference on the other. The Social5 platform has the capability to deploy content to hundreds of thousands of customers at once, and yet provide a level of customization that allows each customer to receive a different stream of content.
Can content be scheduled?
Yes and no. Our delivery system schedules out content days in advance to ensure that posts flow uninterrupted to customer’s pages. At this time, that scheduling tool is not publicly accessible. Rather, it is designed as an internal content distribution tool.
How many industries do you write content for?
Social5 currently provides content for businesses in more than 250 industries.
What are those industries?
Social5 places no limitations on the industries that it serves. Rather, it pledges to provide a robust social marketing campaign for any business within 14 days, using its network of professional journalists. However, Social5 has particularly strong expertise in the following industries: Real Estate, Insurance, Finance, Healthcare, Automotive and Network Marketing.
What is the background of the editors/writers in these industries?
The Content Team consists of professional journalists from major publications such The Washington Post, USA Today, The Arizona Republic, The Oregonian, The Salt Lake Tribune and other Top200 media outlets. It also consists of former agency-level marketers with expertise in advertising, promotions and customer relations.
What if my business is not in one of those industries?
No problem at all. New customers will receive a robust social marketing strategy within 14 days, regardless of whether they are in a new or existing industry. The Social5 content/distribution system was built to scale.
How many people do you have writing content?
The Content Team consists of approximately 60 writers, but continues to expand.
Where are the content writers geographically located?
The Content Team crosses North America with writers in 17 U.S. states and Canada.
Can you produce content in other languages?
Yes. Social5 offers content production in Spanish and French. (As of September 2015)
Can you produce and deliver content for customers outside the US?
Yes and no. Social5 currently delivers content to customers in 11 countries. The limiting factor on international expansion is payment and customer support, not content creation or distribution. We currently accept payment in the United States, Canada, Australia, New Zealand and Singapore.
What is the profile of a typical content writer?
The Content Team consists largely of journalists with 5-10 years of experience in a professional journalism environment who are making the shift from traditional news gathering to social media marketing. However, we have recruited more veteran writers for deeper industries such as real estate and insurance, where our writers have 15+ years of industry-specific experience in both professional trade and writing capacities.
Does the same content go to LinkedIn, Facebook, Twitter, etc.?
Yes and no. Our writing team will determine during the onboarding interview whether to propose separate content strategies for Facebook and LinkedIn. They may or may no be the same. That is not the case for Twitter, which consists of shorter content consisting of 140 characters or less. The topics may be similar, but the format is not.
Do you just write the content once and then send the same thing out to all of your customers?
No. Although Social5 employs a ‘shared’ content strategy to provide customers with an affordable pricing model, it does not deploy a uniform, duplicative content stream to customers. Instead, each customer receives a one-on-one strategy session with a member of the Social5 Content Team. During that session, the writer and customer collaborate on a content strategy that include elements of both shared and custom content. These content schedules are unique and tailored to the customer. Will the customer receive content that has been used by another business in another market? Perhaps. But our system is designed to distribute shared content using a sophisticated internal algorithm that ensures that content is deployed only a finite number of times with consideration of how many times that content is published within a given time period. A fully custom, all-exclusive content stream is available to customers at an additional fee of $200/month. This option includes no shared content.
How much content is shared?
The percentage of shared content varies, depending on the social marketing strategy developed in collaboration with the writer and customer during the onboarding interview. However, as a general rule, Social5 incorporates shared content twice a week into the customer’s content strategy. Social5 then connects with the customer twice monthly to solicit custom content topics, ideas and events.
How much content is original, or is it simply copied and forwarded?
Social5 considers the copying of any external source of content as plagiarism, which is strictly prohibited. There are elements of originality to all content produced by Social5. It is important to understand that there are two types of content produced by Social5. The first is blog content, which consists of longer-length articles designed to make the customer a thought-leader on a given topic. These blogs are entirely original, produced by writers with expertise in their industry. Each is accompanied by a copyright-protected photo. The second type of content produced by Social5 is social media content. These posts provide the customer’s audience with a social experience that includes topics, links and images that are fun and informative. Content marketing strategists suggest that at least 60% of this content should link to sources outside the customer’s brand. Consequently, the social media content produced by Social5 consists of a mixture of original and curated content. This content generally includes three elements: a tease, an outside link and a copyright-protected photo. The tease is completely original, written by a writer based on social media principles for traffic and engagement. The link generally includes a curated outside source that would appeal to the customer’s target market. And the photo is uploaded from Social5’s own library of copyright-protected images.
Can I get exclusive content (original and just for me)? If so, how does this work?
Absolutely. If you would like content created exclusively for you, without any opportunity for distribution to future customers or markets, we can provide that service for an additional fee of $200 per month. These customers will receive a designated writer who will load content into a partitioned library within the Social5 system that cannot be accessed for any other business.
Can I still write and post my own content?
Yes. All customers retain administrative access to their social media channels. As such, they may post as frequently as they wish. As part of their service at Social5, customers will receive a free subscription to Social5 University (a $799/year value) that will provide them with instruction on how to post on their own. The only component of the Social5 service that is not accessible is the mobile site. If a customer would like to publish a self-composed blog, it can be published by emailing the text to our content hotline at firstname.lastname@example.org.
Do I get a dedicated writer?
Each customer will received a dedicated team of writers, consisting of specialists within their industry. This team typically consists of an editor and 1-2 writers, who will execute on the social marketing strategy developed during the onboarding interview. The customer may access this team anytime through the content hotline at email@example.com.
Do I get the same writer or do I draw from a pool?
When selecting a team of writers for your business, we choose individuals who have a background in your industry. Although turnover is inevitable, we try to keep these teams as constant as possible.
Can I tell my writer what to write?
Absolutely. If you have a topic or event you would like covered, please pass those along to the writer. What our service does not support is a monthly editorial calendar with assigned daily topics. Instead, we ask that a customer reach out to the writing team as needed to provide timely, relevant topics for their business.
Will the writer take advantage of such things as holidays, what is trending, pop culture, current events?
Yes. The Social5 Content Team will look for opportunities to incorporate pop culture, trending events, new research, popular headlines, etc. into the content creation process. Holidays are part of the process, but include a higher level of sensitivity. We generally reach out to the customer to ensure that certain holidays are appropriate for their audience.
How industry or market specific will the writer get?
The strength of the Social5 Content Team is generating industry-specific content. Localization of that content requires customer involvement in one of two ways. During the onboarding call, the Content Team develops a social marketing strategy that typically consists of 3-5 posts per week. The customer is then encouraged to post personalized content — whether it be a photo or other unique content — on off-days 1-2 times a week. After the onboarding call, the Content Team continues to reach out to the customer twice a month to request information that would allow for personalization. Without customer involvement, Social5’s content is broad-based and industry specific. With customer involvement, our service allows for market-specific information.
Can content be localized? (neighborhood, city, state, region, etc.)
Yes. This can be done through customer response to our outreach efforts. It can also be done by requesting full customization of content through an additional $200/month upcharge to the package.
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