Ever wonder why your business should be on social media?

Group-of-young-people-talking-together-over-digital-tablet-at-coffee-shop-300x199More than likely your business is on social media. Hopefully you know why, but maybe you just know you should be doing it and that’s why you are. If that’s the case you should still be glad that you’re on social media because it has enormous benefits.

For starters, your audience and client base is on social media. The saying, “go where your customers are” is still true and no matter how specific your audience is, you can find them on social media. The other benefit of this is that this audience can begin to see your content if you are putting it out there.

The more customers see you, more trust begins to build. And with trust comes loyalty! According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Who doesn’t want that?

This trust and loyalty will more than likely end in conversion. This is because every time they see your content and every positive interaction increases the likelihood of an eventual conversion. This doesn’t mean that every time they see a post from you they are going to click on it. It just means the more they see you, the more likely they are to eventually click through.

One of the most important benefits is the humanizing factor. People like doing business with people. They don’t like doing businesses with the scary faceless corporate monster. It’s more comforting, as a consumer, to know your money is going to a person and not just a company.

These are just a few of the benefits. We could go on about SEO, cost, customer experience, etc. But I think you already get the point! Don’t just jump on the social media bandwagon and not know the benefits. If you do it that way you won’t reap the full benefits that social media offers.

Scoping out the competition

Periscope-emerging-from-a-water-surface-Digital-illustration-300x225You’ve probably been hearing a lot about Periscope lately. It’s taken the online world by storm. The gist of it is, if you’ve got a smartphone, Internet access and an app, you can broadcast live video to the world. Just point your phone at whatever is happening in front of you, share it with the multitudes and watch those hearts come pouring in.


Live streaming isn’t a new phenomenon. However, the one-button mobile conversation is. Apps like Periscope offer businesses a low-cost way to facilitate a live conversation with a large audience. They’re immersive, real and interactive, and people love it!

So, as a small business, what can you do with these apps?

  • Show off your company culture
  • Give behind-the-scenes tours
  • Share a peek into pre-launch activities
  • Invite people to a virtual lunch-and-learn
  • Answer questions 

To be on the safe side – and for the most engagement – stick to broadcasts that focus on your company’s culture and products.

Tips to make your Scoping endeavors a success:

  • The way you draw in viewers is through the Tweet you send out when you go live, so be sure to craft a good title and include hashtags.
  • Don’t try to be perfect. Commenters will advise you if they can’t hear you or if they want to see something.
  • As with other social media platforms, be yourself.
  • A selfie stick helps prevent arm fatigue.
  • Consider attaching a fisheye or zoom lens to your phone.
  • Consider plugging in your headphones if you’re in a noisy space. 

Scoping is a way for you to stay front and center in your customers’ minds … and stay ahead of your competition.